Citizen Journalism

Posts Tagged ‘Engagement’

Time to get NBN active, GenY

In Federal Election, NBN, Steve Jenkin on May 6, 2013 at 5:24 PM
Fraudband vs NBN: Live Streaming over copper.

Fraudband vs NBN: Live streaming over copper.

By Steve Jenkin

Source: http://stevej-on-it.blogspot.com.au/

May 6,  2013

Josh Taylor of ZDnet conducted a 45-minute “Communications Debate” between Conroy and Turnbull today. He did a splendid job with a couple of unruly protagonists not out of place in a kindergarden.
My praise and plaudits to Josh: well done, for conceiving and carrying out this head-to-head.

The most reported part of the “Debate” was when Conroy got under Turnbull’s skin and was called “a grub”.

There are a few things about this “Debate” I think are imporant:

  • Turnbull had a very informed and tech-savvy audience, yet maintained his argumentative, “content-free” style, reiterated vague generalities and platitudes and trotted out the same old electioneering phrases.
  • The people who are very interested in the NBN are Gen-Y, but seem strangely silent in my world:
    • They are the “digital natives”, born since the release of the IBM PC and Apple Mac.
    • They know and care about computing and its most recent game-changer, the Internet.
    • Their lives, values and views are defined and shaped by the Internet, increasingly by Social Media.
    • They can expect to live with this decision for the next 50 years.
    • They are, or should be, highly motivated to get the best Value for Money NBN, not in the immediate term, but for the rest of their lives.
  • People came along to the debate wanting more than a slanging match and a repetition of the same hackneyed phrases.
  • Turnbull repeated the same “talk over what you don’t like” tactic that got his microphone turned off on Triple-J Hack.
    • He has still not learned to be considerate & respectful of the moderator.
    • Why would a politician whose electoral success depends on the media, deliberately “burn” media contacts, especially Gen-Ys for whom the NBN really matters? It’s bizarre in the extreme. Either he can’t help himself or means to do it.
    • The media places Turnbull is no longer welcome will soon become a story in itself.

I think Turnbull misjudged his audience, treating them like the usual Mainstream Media, and either underestimated Conroy or came unprepared (shown by retreating to personal abuse) and didn’t say anything new, nor clearly & succinctly answer the questions asked.
Yes, he talked, a lot, and in the moment always sounds plausible.
But as one tweeter opined: What did he say? I can’t remember now he’s stopped talking.
 
Turnbull threw away a massive opportunity: he could’ve sold himself and his plan to the technical influencers in the electorate. And done so easily & simply by clearly annunciating his intentions.
 
The bigger question, the headline of this piece, is the comparative silence of Gen-Y in this NBN debate. If Turnbull was bombarded with 5-10,000 emails and tweets after each of his obnoxious media performances, like today’s, would he moderate his behaviour? You bet!

Gen-Y can take onto itself using the tools that it understands and uses everyday to make its point. We’ve yet to see a spate of mashups or clips ridiculing Turnbull as he pompously stabs his finger making one asinine, misleading point after another. The way the “Kony 2012” meme spread displays what is possible, when driven by someone who cares about a topic. Read the rest of this entry »